Abbott
Website redesign
2023
Creative lead & designer
Created with Ken Frederick, Antonia Richmond
& Jon Rivera
Not all the proposed ideas and designs
made it to the final round.
Abbott, the multinational medical device and healthcare company, sought to extend its technology and brand into the B2C consumer fitness market with its new wearable continuous glucose monitor (CGM), Lingo. To do this, it needed a new brand and website that spoke to the sleek, modern look CGM-users would be excited about, while still clearly demonstrating the cutting-edge science and technology for which Abbott is known.
Concept
Abbott wanted a digital experience that not only demonstrated the cutting-edge science and technology behind Lingo, but also had a sleek modern look to attract the fitness market. We created a one-page experience to appeal to and educate potential users.
Lingo, continuous glucose monitor
The monitor sends data realtime to the Lingo app
A Day in the Life of…
We created "A Day in the Life of..." to tell the story of how Lingo could enhance users' lifestyles and overall health. Users had the option to navigate through different times of the day and see themselves in how the product could serve them.
Shopping cards
Benefits menu
Educating and science
To support the message of its strong scientific background, we highlighted scientists and nutrition experts to create authority and trust in the brand. We also highlighted testimonies from real users."
