Immigration is a on-going and important topic that is constantly being discussed around the world and in the United States. Lyft wanted to celebrate their drivers, many of whom are immigrants and needed a platform to tell their stories. The guiding idea from Lyft was that America is an idea, not a geography.
We created a set of interactive stories from each driver using immersive video, photogrpahy and audio to tell their story. We wanted to showcase and highlight that America is made of people and their ideas. Upon landing, the user is presented with photos from each driver which slowly comes together and forms the American flag as the user starts scrolling..
Creative Lead & Designer