Lyft /
Cities Talk Back

Project details

Immigration is an ongoing and important topic that is constantly being discussed around the world and in the United States. Lyft wanted to celebrate their drivers, many of whom are immigrants and needed a platform to tell their stories. The guiding idea from Lyft was that America is an idea, not a geography.

We created a set of interactive stories from each driver using immersive video, photography and audio to tell their story. We wanted to showcase and highlight that America is made of people and their ideas. Upon landing, the user is presented with photos from each driver, which slowly comes together and forms the American flag as the user starts scrolling.

 

Client

Lyft

Type

Campaign website

Year

2019

Agency

Hello Monday

Role

Creative lead & designer

Awards & Recognitions

Coming

lyft-01

01 — Landing page

lyft-02

02 — Application process

lyft-03

03 — Overview of current and future locations

lyft-04

04 — Editorial stories from The Embassies

lyft-05

05 — About & FAQ

lyft-06

06 — Mobile

Q2 Availability
I’m currently open for freelance and other collaborations.

↳ Please reach out here for availability

Brooklyn, New York

© 2023

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