Lyft /
Cities Talk Back
Project details
Immigration is an ongoing and important topic that is constantly being discussed around the world and in the United States. Lyft wanted to celebrate their drivers, many of whom are immigrants and needed a platform to tell their stories. The guiding idea from Lyft was that America is an idea, not a geography.
We created a set of interactive stories from each driver using immersive video, photography and audio to tell their story. We wanted to showcase and highlight that America is made of people and their ideas. Upon landing, the user is presented with photos from each driver, which slowly comes together and forms the American flag as the user starts scrolling.
Client
Lyft
Type
Campaign website
Year
2019
Agency
Hello Monday
Role
Creative lead & designer
Awards & Recognitions
Coming
01 — Landing page
02 — Application process
03 — Overview of current and future locations
04 — Editorial stories from The Embassies
05 — About & FAQ
06 — Mobile
Q2 Availability
I’m currently open for freelance and other collaborations.
↳ Please reach out here for availability
Brooklyn, New York
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