Hello Lingo

Hello Lingo

Hello Lingo

Abbott, which already had a top-selling continuous glucose monitor (CGM) for diabetes management known as Libre that generates more than $4 billion in sales annually, is developing a new line of bio wearables known as Lingo that tracks glucose levels, ketones and lactate.

Abbott Website redesign 2023 Creative lead & designer Credits: Ken Frederick, Antonia Richmond & Jon Rivera

Abbott, which already had a top-selling continuous glucose monitor (CGM) for diabetes management known as Libre that generates more than $4 billion in sales annually, is developing a new line of bio wearables known as Lingo that tracks glucose levels, ketones and lactate. Lingo needed a website to position itself in the B2C bio wearable market that more clearly demonstrated the science behind CGM, but still spoke the consumer.

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