Virgin
Website
2022
Creative lead and designer
Created while at Hello Monday
Webby Winner in Websites and Mobile Sites
Webby Winner in Travel and Lifestyle
Webby Crafted with Code
Renowned business magnate, Sir Richard Branson, founded Virgin Galactic with the vision of creating the world’s first commercial space flights. Needing to excite potential customers about the possibility of space travel, Virgin Galactic sought a website concept that effectively portrayed its overall experience, rigorous training and state-of-the-art facilities.
Concept
The storytelling technique, “show don’t tell,” drove the concept. We focused on immersive videos, audio, and interactive elements, rather than lengthy descriptions, to allow users to feel the thrill and wonder of space travel firsthand. This created a compelling narrative that unfolds as they explore.
Audio from the release
of VSS Unity.
VSS Unity: Release
VSS Unity: Boost
Virgin Experience
While scrolling, users see breathtaking views of space through videos, photos, and audio clips from Virgin Galactic Astronauts. They can additionally access information about the research and technology behind the experience that would ensure safe re-entry into Earth’s atmosphere.
VSS Unity cockpit view
VSS Unity feather
Ground to Space
To further illustrate the experience, we wanted to show users going from ground to space entails. An interactive, horizontal flightpath infographic allows the user to educate themselves on every step of the journey.
“Taking more and more passengers into space will enable them, and us, to look both outwards and back – but with a fresh perspective in both directions.”
Stephen Hawking
